4 Possible Causes of a Slow Website & How to Fix it

One of the biggest complaints with slow websites is that the design and user experience are not as great as they should be, but that’s only half the story. There are many factors that contribute to making a website slower than it could be. Luckily, there are many possible causes of a slow website and plenty of solutions available to fix these issues. This guide will point out some of the major causes of slow websites and provide tips on how to fix them.

Image File Sizes Are Too Large:

Image files are an essential part of any web design, but you don’t want visitors waiting for each image file to load before being able to move on. Ensure your images are under 100KB or so in size, as those take less time to load than larger files. And avoid using large PNG files with transparent backgrounds. They can often be huge in size!

Whenever possible, use JPEGs instead. If you have many images that will appear on every page, try compressing them into one or two master files that all other pages will link to. This way, only one set of code needs to be loaded rather than multiple individual files.

Lots of Flash Content:

Your site is probably riddled with Flash content. While that might be cool in theory, you need to keep in mind that Flash content loads slowly and contains almost no searchable text. In addition, many of today’s browsers don’t even support Flash at all anymore. Get rid of any superfluous Flash content you have on your site and serve those pages up as HTML instead (yes, they will load faster).

Your Hosting Service Provider Isn’t Providing Good Enough Service:

If your website is very slow or often goes down, you may want to consider getting in touch with your hosting service provider. You should be able to find out what types of performance guarantees they provide for their users. If you’re not seeing these benefits, you can shop around until you find one that fits. It’s important to remember that when you choose a host, your choice will reflect on your business as well. So, make sure you choose wisely!

Too Many Ads:

While ads can be useful for monetizing your site, too many ads will bog down your pages. Make sure that you have no more than three ad units on any given page. Your users will abandon your site if they encounter a barrage of banners. To prevent slowing down your website, remove irrelevant ads from pages that aren’t generating revenue.

If your website seems to be loading slowly, these are some of the possible causes. Fixing them can help you make your site faster, which helps your visitors have a better experience on your site. This in turn can help you make more money through your site! If your website isn’t ranking well, Here’s How to Improve Your Website Rank in SERPs.

Reference:

https://www.browserstack.com/guide/why-website-loading-slow