The key to successful search engine optimization (SEO) is getting the right information to the right people at the right time, and it all starts with your marketing strategy and your keyword research. When you know what people are searching for and when they are searching for it, you can optimize your web content to include those exact keywords that will drive traffic to your website and increase sales. Use these proven SEO strategies to get noticed online and drive business in no time!
Replenish Content on Your Old Pages:
Although all of your old pages may not rank as well as your new pages, it’s still a good idea to update them with new content so that you stay ahead of the curve. Every time you post a new blog or create a video for YouTube, include links to your older content so that readers can find what you’ve posted in the past. It will take some time for these updates to generate rankings, but they will eventually.
Backlinks are still valuable:
Since many marketers feel like backlinks are no longer a surefire way to rank on Google, they’ve turned to other strategies. One such strategy is your link’s authority. When you build quality links that point to relevant content on your site, it’ll help you establish and maintain your reputation as an expert in your field. Once visitors click through and read your content, the links will start pointing back to your site. Backlinks aren’t going anywhere any time soon – if anything, they’re gaining momentum again. Read Why You Shouldnt Ignore Link Building.
Think About Mobile-Friendly Design:
Don’t just focus on making sure your site is optimized for search engines, focus on mobile-friendly design too. Having a website that’s optimized for both PCs and smartphones will not only increase your traffic from mobile users, but you’ll also rank higher in search engine results pages with the Google search algorithm update.
Write Good Meta Title & Descriptions:
A good meta title and description for your blog post will help attract a following and may result in more traffic to your page. Include keywords that are most relevant to the topic of your post so that you’re showing up in searches related to those words. Consider what someone who is just scanning a list of headlines might see when looking for something new. If you want to get their attention, make sure you include one or two powerful words right up front.
If you’re ready to take your website to the next level and make sure it comes up at the top of any Google search, you’ll want to follow these proven SEO strategies that are guaranteed to skyrocket your rankings in no time.