Google uses about 200 ranking factors to rank a website. Of course, this number might be intimidating, especially for a beginner like you. But, not all ranking factors are essential. While some are crucial, others don’t make much difference. That’s why it’s important to know about the local SEO ranking factors that influence your website rankings. While you can’t control the way the search engines operate, optimizing your website according to the ranking factors can help improve your ranks in SERPs.

This list from the SEO experts in Trivandrum can give you insights into the key ranking factors that will make a difference.

Google My Business

GMB is one of the highest-ranking signals that accounts for about 33%. Having you claimed your GMB listing? If not, you are losing potential customers. Google is adding more features to enhance user experience and keep them on search results in Google maps for a longer period. So, if you haven’t done it yet, claim your listing right now.


Is your website mobile-friendly? About 48% of users feel frustrated and annoyed with non-mobile-friendly websites and felt they had wasted their time. Responsive design and mobile-friendliness is one of the top-ranking factors that will affect your rankings. Your website should adapt to whatever device your potential audiences are using. If your website isn’t mobile-friendly, it will impact the rankings, in terms of usability and accessibility. If you are finding it hard to make your website mobile-friendly, it’s a good idea to get assistance from SEO Company in Trivandrum.

Page Speed

Make sure your website doesn’t take more than 2 seconds to load completely. Page speed is one of the critical ranking factor. The faster your website loads, the lower the bounce rate. Website speed can be a game-changer. You should probably start working on increasing the website loading speed.


Links still remain to be one of the crucial local SEO ranking factors as they play a vital role in enhancing your website’s rankings in organic search results. When another site links to your website, it’s a signal to search engines that your site has relevant and valuable information for the users. High-quality links can drive more traffic to your website.

User Experience

The way users interact with your site can significantly affect your rankings. User behaviour signals Google that whether or not your website is useful for the visitors. It’s of utmost importance to provide your users with a positive experience to spend more time on your page.

Optimizing for these ranking factors indeed takes time. There’s no magic wand to bring your website to the top page in SERPs overnight when it comes to local SEO. When you do it in the right way, you’ll start to see organic growth. Consider digital marketing services in Trivandrum to make your website functional and optimized with your target buyer in mind.

The author is a blogger and one of the best SEO experts in Trivandrum. Along with the team of passionate individuals, he is dedicated to helping small businesses to survive and thrive in the digital marketing world. Visit for more details.

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