Link building is an essential part of growing your business and making sure that search engines will be able to find you easily. It’s important that you do this work well, because the last thing you want is for your website to get penalized by Google or other search engines. Below are some reasons why you shouldn’t ignore link building. If you’re not doing these things yet, get started today and reap the benefits of increased web traffic and higher rankings on search engine results pages.
Links Give Your Brand Credibility:
Linking out to authority websites on relevant topics will give your brand credibility. When other sites link to you, it will send a signal that you’re providing valuable information and resources to the people who read those sites. If you get another site to link back to your site, they’ll tell their readers that they’ve vetted your content and find it valuable, too.
Backlinks Bring Traffic:
Backlinks can improve your website’s ranking in search engines and boost its authority to the top of a page where it’s more likely to show up on Google and other search engine results pages (SERPs). As a result, when someone searches for something relevant to your site it will show up in the SERP listings which drives traffic right to your door.
Links tell Google your site is relevant:
Website links tell Google that your site is relevant to other sites on the internet. A website link indicates that the linking site’s webmaster or owner finds you or your site to be a valuable resource. For example, if I visit a gardening blog, and at the bottom of the page there is a link back to my own gardening blog, then people browsing this other blog will see a link back to mine. This will tell Google that these two sites are related in some way and can affect each other’s search rankings.
Sets You As An Authority in Your Niche:
In order to be an authority in your niche, you need to create or share quality content with links from other sites. This is a great way to increase traffic to your site and establish your authority as an expert in the field. It will also show Google that you are reputable and trusted in your niche so they rank you higher for search engine results.
Better Brand Awareness:
People find your content through search engines, social media links, and email. The better your rank in the search engines, the higher the chance people will find you organically. In order to rank well on Google and other search engines, you need strong anchor text and links from high-quality pages. When you have good link building practices that includes some of these elements, it helps with brand awareness. SEO experts can get this all done for your brand. Read Why You Should Hire a SEO Agency for Your Business.